The advent of the web has exposed novel vistas for conducting business. As per a survey, India could have around 500 million internet users by 2017. This creates a remarkable opportunity for businesses to market their products to a growing population of internet users.
The internet has taken along with it newer ways of marketing. Obviously, traditional marketing or outbound marketing methodologies that use TV and radio ads, banners, hoardings and print ads in newspapers, magazines, brochures and other marketing collateral, do not work on the web.
Inbound or internet marketing, is making money online or in the digital sphere. It requires into consideration things like page rankings browsing engine searches, advertising on se’s, banner ads on other websites, marketing on social media marketing, etc. These marketing campaigns are highly focused and target exactly the audience a particular business really wants to serve ads to.
The need to market products and services on the net has given rise to a new industry – the web marketing industry. Digital marketing companies in India provide comprehensive digital marketing services for businesses. They often employ a specialist team of domain experts in search engine optimization (SEO), search engine marketing (SEM), social media marketing (SMM) and social media optimization (SMO).
A recent survey noted that 34% of the firms surveyed had a digital online marketing strategy and 16% companies said they use internet marketing on and off. A staggering 50% of the respondents said they do not have a defined strategy for online marketing. These numbers suggest that there are still businesses that have not been subjected to the awesome capabilities and powers of internet-based marketing.
It is imperative for Indian businesses, specifically, in this age to understand the importance of experiencing an integrated internet marketing strategy if they desire to survive in a highly frenzied and competitive market. Minus the help of Digital Marketing Services, they flunk of creating a strategy and face the dangers of seeing themselves become directionless. They will never know their online market share, their market share will undoubtedly be gained by existing and start-up competitors and they will never have a robust online proposition.
AN ELECTRONIC Marketing Company in India might help businesses harness the energy of a robust web-based online marketing strategy. The application of novel platforms like the social media can be a game changer as more and more people are using them to activate with brands. It really is an excellent place to gain followers, build relationships them and serve them relevant and helpful content. After they become loyal brand followers, targeted ads are served to them to convert them into customers.
Online marketing may be the present and the future. Businesses staying away do so at their own risk. It’s worthwhile to climb to the digital bandwagon while the time is right.